Jean Philippe Brunaud

To better preserve the skin's ecosystem and reinforce natural mechanisms: Ecobiology

Combining biology and skin ecology, ecobiology is based on the principle that the skin is a constantly evolving ecosystem that interacts with its environment, and whose natural resources and mechanisms must be preserved. Rather than over-treating the skin, we need to teach it to function properly...

This approach does not increase the number of active ingredients, but seeks to help the skin strengthen itself and adapt to its environment.

One of the founding principles of ecobiology is biomimicry, which enables us to observe, understand and mimic natural mechanisms to develop effective, sustainable solutions.

The challenge was to create a video about a concept that isn't visible: ecobiology. We decided to recreate the inside of the skin, presenting various elements that make it up, but leaving behind a classic vision for a more dreamlike, natural world, alive.

Evoking rather than showing, imagining rather than describing.